How Storyboards Raised The Average Metrics of video ads by 40%
We often encountered the problem that the designer's final video did not turn out the way the screenwriters had intended. After much struggle, we created a new format of storyboards that included hand-drawn frames, camera positions, references for each element and a second-by-second storyline of the video. This reduced the number of edits for creators and increased not only the productivity of the department, but also the average performance of the pack on the project increased by 40%.

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